Good marketing starts with understanding the business behind it.

We bring together strategy, brand, digital marketing, and the processes behind them to help businesses build stronger brands and more effective marketing functions.

Tell me more

Built on a shared belief.

We've spent our careers building brands, launching products, leading marketing teams, and helping businesses grow. We've worked inside startups and established businesses, often building marketing functions from scratch and figuring things out along the way.

Through that experience, we've seen how easily marketing can become a collection of disconnected activities. A campaign here, a new website there, a social media strategy that doesn't quite connect to the bigger picture.

We've also seen what happens when the pieces come together: when a business knows what it stands for, understands its customers, and has the right strategy and processes to bring it all to life.

That's why we started Bloom.

We wanted to bring our experience to more businesses, helping them identify what's holding their marketing back and build practical solutions that make a difference. Sometimes that means starting with the basics. Other times, it means refining what's already there.

Either way, the aim is the same: to help businesses grow with greater clarity, confidence and purpose.

How we think about marketing

Less noise, more growth.

We start with the problem, not the service

Before recommending a campaign, a rebrand, or a new strategy, we take time to understand your business, your challenges, and what you're trying to achieve.

We look at the bigger picture

Brand, marketing, digital channels, and internal processes all influence how well a business reaches and serves its customers. We look at how these pieces work together.

We keep things practical

We don't chase trends or recommend things just because they're popular. Our recommendations are shaped around your goals, budget, and resources.

We build with your team

We believe good marketing should leave a business better equipped to keep going. We work alongside your team to develop the strategies, materials, processes, and skills needed to put things into practice.

Book a discovery call

Meet the founders

The people behind Bloom.

Bloom was co-founded by Moraa Nyanchoka and Zahra Waliji, bringing together complementary experience across brand building, marketing strategy, growth and operations.

Moraa Nyanchoka

Co-founder

I love building things, and most of all, I love building brands.

For me, marketing is a box of building blocks: strategy, identity, voice, content, campaigns and community. The fun (and challenge) is in fitting them together until something distinctive takes shape.

I've spent over 12 years doing this for startups and scaleups in Kenya, Nigeria, South Africa, India, Australia and beyond, often starting from nothing.

I co-founded Bloom to bring that experience to more businesses. Whether it's building a brand from scratch, launching into a new market or growing a digital channel, I care about two things: that the brand is memorable and trusted, and that it drives real commercial results.

Background: B.A. in Communication, University of Nairobi · Certificate in Professional Marketing, Chartered Institute of Marketing

Zahra Waliji

Co-founder

I'm a marketer who likes seeing how all the pieces fit together.

I've spent nine years running marketing from the inside at growing businesses. I've built and led teams, managed budgets and internal processes, and worked across brand, digital, content, and events in B2B and B2C, across Africa, Europe, and North America.

What I've learned is that a campaign gets you a customer, but a brand people believe in gets you a customer who comes back and brings two friends.

I co-founded Bloom to help businesses build that kind of brand, bringing together thoughtful strategy, strong execution, and the processes that make marketing work over the long term.

Background: B.A. in Psychology, Princeton University · Postgraduate Diploma in Professional Marketing, Chartered Institute of Marketing

Our experience

We've been on the inside, too.

We've held in-house marketing leadership roles and worked as consultants across different industries, markets and stages of growth, giving us an understanding of both the bigger strategic picture and what it takes to get things done.

Our combined experience spans:

Brand strategy and positioning
Marketing and growth strategy
Product launches and market expansion
Digital marketing and customer acquisition
Marketing team development and operations

Brands we've helped build:

Building something worth growing?

Whether you're starting from scratch, working through a challenge, or ready to take your marketing to the next level, we'd love to hear what you're working on.

Let's talk